Hi my name is Lucy. Growing up I was always passionate about beauty and self-care, but I struggled to find products that were both stylish and practical without the luxury price tag. I wanted beauty tools that fit seamlessly into my lifestyle, whether I was getting ready for a night out, touching up on the go, or simply indulging in a little self-care at home. That’s when the idea for Luce was born.

I created Luce to bring Australian women beauty essentials that are not just functional but also aesthetically designed to elevate their routines. I believe that self-care should feel effortless and empowering, not complicated or out of reach. From sleek LED makeup mirrors to innovative beauty tools, every product is designed with purpose to make women feel confident, stylish, and in control of their beauty routine, anytime and anywhere.

What sets Luce apart is the balance between quality, innovation, and affordability. I didn’t want women to choose between practicality and aesthetics, so I set out to provide products that offer both without breaking the bank. Whether you’re a busy professional, a beauty enthusiast, or someone who simply loves a touch of everyday luxury, Luce is here to support your self-care journey.

This brand is more than just beauty essentials; it’s about creating moments of confidence and joy in your everyday life. Because when you feel good, you shine brighter and Luce is here to make that happen!